Doesn?t cost the $99 to make them. No bigbiggie though. The prior reviewer is correct. Looks and feels great! it is the only thing that helps my feet and is comfy and cute. TL; DR:PROS: Holds a surprising amount. I wouldnt say its the best cable for the money but rather the best cable period. havent dropped it yet but the thickness I cant imagine breaking ny buds pro This is NOT When Breath Becomes Air. Extremely comfortable and well made.