And I got it for $19 new on sale at Target. It?s flexible and it has grip. I didn?t feel comfortable to use it without screwing each row together. I cant really comment on the rest of their lines yet, like hair-care and body lotions. Love the matte black in the bathroom. I stuck these to a poured concrete wall in the basement. They are so very well made, and so stylish as well. Not all change is improvement. Ordered another size, it fit the same way. Extra glad I did!